Digital marketing Essay Example | Topics and Well Written Essays - 250 words

Digital marketing - Essay Example Many of them uses their computers, mobile phones among other things to access Facebook, twitter and instagram, therefore in the process they see information. There are no barriers like distance, and even students who study online and live in other parts of the world will be able to see the information and decide whether to join the club or not (Harris, 2008, 85). Posting adverts on social media is cheaper as compared to other ordinary means of advertising. There is no operating cost; maintenance as well as paying employees since this system only needs one person to post information to the site. Once information is posted, students will need to login and only charged browsing fees like they usually does when doing other things online. It is one of the cheapest means of selling a product (Michie, 2006, 14). Personalization of products and good designing is greatly achieved through social media. Description of the club, its roles and even good photographs can be designed to great effect and [posted to help the club gain strong base within the institution. Organizers of the club are not worried about delays of information reaching the target group since currently; all students are active in social media. This will maximize awareness of the club to students in long run (Michie, 2006, 12). Advancing technology is also another reason why Facebook, twitter and istagram is a good platform to market the club. With all the students being active in these sites, it is important to take this advantage. They are used to these programs and their interpretation and perception about the club will be positive (Harris, 2008, 87). They will link the club with good leadership, unity and vision which will help the club to gain further success. In conclusion, the world has become a dynamic place to live in. there are changes all over the place, and the people who experience this are students as they discover a lot while still studying. In the university, the club will gain huge fame

Political Parties Research Paper Example | Topics and Well Written Essays - 2000 words - 1

Political Parties - Research Paper Example This notion implies that when it comes to demonstrating support for a candidate, partisan attitudes can be seen as a reflection of the elements which exist and prevail in the political environment. For example, in a majority of scenarios the information that an individual obtains as a consequence of face-to-face communication with members of the family, friend’s group and co-workers can be recognized as a factor which is responsible for shaping voter behavior, especially with regards to presidential politics (67). An important aspect of this discussion encompasses the analysis which aims to classify each of the current dimensions in accordance with their association with the external environment or even various internal factors. In this case, any interaction with peers or family members that either strengthens or weakens a voter’s behavior can be linked with the psychological elements rather than the forces which formulate the attitude of a partisan (Campbell 67). The u nderlying notion which is present in the preceding discussion outlines six distinct dimensions which govern the voting behavior of individuals. These factors can be distributed as: 1) the personal characteristics of the leader who presently holds office 2) the personal characteristics of the opponent 3) the agencies and bodies which are a part of the political process and the notion of group’s interests which has a potential to impact them 4) the problems which surround the formulation of domestic policy 5) the problems which surround the formulation of foreign policy and 6) the comparative performance of the political parties which have been responsible for administrating and implementing government policies (Campbell 67). The degree to which the formulation of such dimensions on which voter behavior is based has the ability to determine, influence and even predict an individual’s support for one political party over the other can be associated with the role of the in dividual in either accepting or refuting the principles of on which these dimensions are based. The determination of this component of voting behavior yet again sheds light on the significance of psychological forces that are present in this case. This notion implies that a voter’s intensity of feeling for the personal characteristics of a specific candidate is in fact a psychological factor. As seen in the American presidential elections of 1956, the research conducted by the University of Michigan reports that those individuals who had developed an unfavorable picture of Eisenhower chose the Democrats over Republics in a majority of cases (Campbell 68). This observation reaffirms the unparalleled significance of the psychological dimension of voting behavior which is rooted the cognitive map of the voter and how he perceives the things with which the decision to vote for one candidate and not the other is related (Campbell 42). 1B. There are several determinants which are r esponsible for governing an individual’s participation in politics and the democratic process itself. Perhaps, the most significant set of determinants which can be identified as being critical to an individual’s decision for choosing to vote or not to vote is that of the socioeconomic factors. The socioeconomic determinants can be categorized as: education, wealth and occupation (Political Science 692). The key influence of

Sarvepalli Radhakrishnan Essay Example for Free

Sarvepalli Radhakrishnan Essay In many countries, Teachers Days (or Teachers Day) are intended to be special days for the appreciation of teachers, and may include celebrations to honour them for their special contributions in a particular field area, or the community in general. The date on which Teachers day is celebrated varies from country to country. Teachers days are distinct from World Teachers Day which is officially celebrate* A good teacher is like a candle it consumes itself to light the way for others. Author Unknown * Teaching is not a lost art, but the regard for it is a lost tradition. -Jacques Barzun * Good teachers are costly, but bad teachers cost more. Bob Talbert * The true teacher defends his pupils against his own personal influence. He inspires self-distrust. He guides their eyes from himself to the spirit that quickens him. He will have no disciple. Amos Bronson Alcott * Teaching is leaving a vestige of one self in the development of another. And surely the student is a bank where you can deposit your most precious treasures. Eugene P. Bertin * The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires. William Arthur Ward * A teachers purpose is not to create students in his own image, but to develop students who can create their own image. Author Unknown * What the teacher is, is more important than what he teaches. Karl Menningervv * The dream begins with a teacher who believes in you, who tugs and pushes and leads you to the next plateau, sometimes poking you with a sharp stick called truth. Dan Rather * In teaching you cannot see the fruit of a days work. It is invisible and remains so, maybe for twenty years. Jacques Barzun * Teaching is the profession that teaches all the other professions. Author Unknown * The best teachers teach from the heart, not from the book. Author Unknown * A teacher affects eternity; he can never tell where his influence stops. Henry Brooks Adams * Teachers, I believe, are the most responsible and important members of society because their professional efforts affect the fate of the earth. Helen Caldicott, author and peace activistd across the world on October 5. [1] Better than a thousand days of diligent study is one day with a great teacher. Japanese proverb * The whole art of teaching is only the art of awakening the natural curiosity of young minds for the purpose of satisfying it afterwards. Anatole France * Those who educate children well are more to be honored than parents, for these only gave life, those the art of living well. Aristotle * A gifted teacher is as rare as a gifted doctor, and makes far less money Author unknown September 5th is celebrated as Teachers’ day in India. Ex-President of India Mr. Sarvepalli Radhakrishnans birth day (1888-1975) is celebrated as Teachersday. He was a philosopher and statesman. He was the main to interapret of Indias philosophical and religious traditions to west. He was vice president from 1952-1962 and president from 1962-1967. He was born in Tiruttani, then in Andhra pradesh, now in Tamil Nadu. He was the first ambassador to the Soviet Union from 1949-1952. He was very instuemental in Indian politics immediately after the death of Jawaharlal Nehru in 1964. He was in teaching before entering in to politics. That is why the Teachersday is celebrated. Best teachers are awarded on this day. On Teachers day, students across India dress up as their teachers and take lectures in classes that are assigned to the teachers they represent. Sometimes, teachers sit in their classes as students, trying to relive the time when they, themselves, were students. Also, functions are organized in schools on the special day, where students present dance performances, dramas, and various other programs to entertain their teachers. This day provides for a healthy interaction between teachers and students as well. Teachers Day is a tribute to the hard work and devotion of the teachers all year long, to educate a child. In India, teacher’s day is celebrated on 5th of September every year. Indian Teacher’s Day is dedicated to Dr. Sarvepalli Radhakrishnan, who was a zealous advocate of education and one of the greatest scholars and teachers of all times, apart from being the first Vice President and the second President of India. As a mark of respect to this phenomenal teacher, his birthday came to be observed as Teacher’s Day in the country. A good teacher is like a candle. it consumes itself to light the way for others. Teachers Day is a national function, celebrated only in India. It is held on September 5th of every year which is also the birthday of Dr. Sarvepalli Radhakrishnan, one of Our former Presidents. Dr. Sarvepalli Radhakrishnan was an ideal teacher. It was decided to celebrate his birthday as Teachers Day to honour that noble profession. The main idea is to draw the attention of the society towards this profession. No other profession, either medical or legal, have a day meant to celebrate and honour the best among them. It is a unique honour awarded to the teaching profession in our country. On that day nearly a  hundred teachers selected from primary, upper primary and secondary schools, oriental schools and colleges are invited by the President of India and honoured by giving a certificate of recognition along with some cash prize. The award given by the President is called the National Award for Teachers, which is a great honour to the humble teachers. Selection for these awards is made on the basis of many considerations-teachers personal character and conduct, his professional competence, his sociability, the results he produced, the contribution he made to the profession as a writer, and as a researcher in education., the popularity he enjoys in public, his efforts to eradicate illiteracy, public support he got to build infrastructure for his institution etc. The part he plays in extracurricular activities is also taken into account. So it is not easy to get a national award. Only ideal and worthy teachers can get it. Besides National awards, State awards and awards by National Foundation for Teachers are also given. In some districts, district level awards are also given to encourage ideal teachers. Giving an award is a good incentive. Of late the awards given by government have become mechanical. The original idea of involving the society at large, to recognise this noble profession is missing. Many functions are being arranged by teachers to honour their fellow teachers. The parents are not showing the expected interest. It was true that a teacher enjoyed a place of honour after the mother and father and was only next to them, in our ancient society. Many changes have taken place. A teacher is no longer a selfless Guru. He is a paid employee, just like any other worker in an office or factory. With this social concept, it is difficult to expect society to honour the teachers. But even now there are teachers who are respected and loved for their selfless service, spotless character and unbiased love and affection they show to all their students. All such teachers may not get awards. The social respect they command is itself an award. As Dr. S. Radhakrishnan had himself said, teaching is its own reward. The satisfaction it gives the teacher is not comparable. A good teacher is always remembered by the student wherever he is. Every year Teachers’ Day is celebrated all over India on 5th September. It is because Dr. S. Radhakrishnan was born on this day. Dr. S. Radhakrishnan who later became a great government dignitary, was earlier an outstanding teacher. He taught in India and later in England. He was greatly loved by his pupils for his scholarship and affable manners. Teachers’ day is celebrated in our school every year. On this day, teachers are given a break for their routine job of teaching. In their place, the students of XII class dress smartly as teachers and teach the junior classes for about an hour or so. All the students take them as real teachers for that period. A day earlier, the school hall is tastefully decorated with colourful ribbons and bunting. The main function is held there. All the teachers are invited by the students through artistic invitation cards as our honored guests and the most important persons. A cultural programme especially prepared for the teachers is held. In this programme, skits, songs, dances, mimicry and parodies are presented by the students. The teachers are parodied in a light vein without giving any of them an occasion for being displeased. The student representatives in their speeches praise the teachers for the good work they do as nation-builders. We pray for their prosperity and long life. We even offer apologies for any lapses on our part. Then the teachers are presented beautiful bouquets and gifts, which usually create laughter without malice. Last of all the teachers are invited to a light refreshment programme and we get blessings from them which they give liberally in tune with their general nature of love and generosity.

Differences on Reaction Time and Accuracy During Enumeration

Differences on Reaction Time and Accuracy During Enumeration Visual field differences on reaction time and accuracy during enumeration ABSTRACT This experiment tests the difference in performance of reaction time and level of accuracy between visual fields during enumeration. The results show that the left visual field has an advantage over the right visual field for reaction time and level of accuracy. However, the results of the repeated measures t-test found that there was a significant difference between visual fields for reaction time, but no significant difference for accuracy. Results show some support for our hypothesis that there are visual field differences in performances during enumeration. However, this experiment has to be further tested for validity. INTRODUCTION When people are shown an array of items, reaction times have been found to remain relatively constant till three or four items with few errors. However beyond that number, reaction times start to increase rapidly with more errors. This difference is known to be from subitizing and counting. The word subitizing was first introduced by Kaufman, Lord, Reese, and Volkmann (1949). Subitizing is the ability to know the sum of items without counting, with speed and accuracy. However, counting is a slower process, and used for larger array of items. Jackson Coney (2004) study examined 32 psychology undergraduates on enumeration. Their results showed support for differences between visual field on subitizing. There was no effect of gender or from hand used for response of answers. They found that there was a significant effect of visual fields on response times. There was faster reaction times and higher accuracy for the left visual field. They also found there were no significant beneficial effects of visual field on response time beyond 3 items. Participants had lesser errors in the left visual field than the right. Better performance in the left visual field is linked to processing in the right hemisphere. Also, a significant effect between visual field and number of items was found. The left visual field appears to have a better advantage when enumerating 2 to 4 items. They also found a significant effect of number of items, response time increased with number of items displayed. The largest increase in mean response time wa s between 2 and 3 items, and was highly significant. Accuracy also dropped as number of items increased. Nan, Knà ¶sche and Luo (2006) tested 14 right-handed, paid subjects on enumeration with an extra condition of distractors present. Their event related potential (ERP) was also recorded while they performed the experiment. Their results showed that reaction times generally increased with number of targets and distracter items. Further tests showed that there was a significant difference in reaction times between numbers of targets in each condition. Their results do not support the theory of subitizing and counting. In addition, there was no evidence of differences between accuracy rates and number of targets. There was also no evidence of hemispheric dominance in performance in subitizing or counting. This experiment will be examining difference in performance between visual fields, and reaction time on enumeration. This experiment is a modified replication of the Jackson Coney (2004) study, we will only be comparing data from 4 items and only from right handed participants. This experiment will aim to determine if their results of right hemispheric dominance can be replicated. This is useful as it would give a better insight about processes in the brain. My hypothesis is that there will be a difference in performance of reaction times and accuracy between visual fields on the task of enumeration. METHODS Design The independent variable is the visual field of the participant. There are two dependent variables, the response time, and accuracy of reponses. This is a within group design. A repeated t-test was used. Participants All 30 participants were voluntary, and are female psychology undergraduates. Participants were split into left and right handed group, but only the right handed group data were analysed. Apparatus Participants are seated in a cubicle room with adequate light with an Amiga 1200 microcomputer and 1084S monitor. This computer controlled the trial procedure, displaying and timing of stimulus and recorded results. The computer was linked to a monitor outside the cubicle, which displayed error and reaction time scores to the experimenter. Response is indicated by participants pressing 1 of 3 buttons, which correspond to the estimate of 3, 4 or 5 items shown. A chin rest was provided to ensure the participant’s head was 45 cm away and in the middle of the screen. Also, eye movements are tracked using a closed-circuit television system. Procedure Participants are seated in front of the screen and chin rest was adjusted to ensure they are at a relaxed and steady head position. Participants are first shown a blank screen (1000ms), and then a central cross appears for central fixation (1000ms). Stimuli are presented as black dots on a white background (150ms) and the blank screen reappears until they give a response. The whole cycle is repeated again. The number of stimulus ranges from 3-5. They were asked to indicate using fingers to press 1 of 3 buttons. The buttons correspond to 3, 4 or 5 number of items. Half of the participants were told to respond by pressing the button with their left hand and the other half were told to respond using their right hand. This is to control handedness response effects, however the responses from left handed participants are not analysed. Participants were also told to place index finger of their assigned hand above the â€Å"3† button and the other fingers on the other buttons. Before the real experiment started, participants are given 10 practice trial runs, but results are not taken into account and the experimental trial is followed immediately. For each trial, stimuli will have equal chance to be either shown on the left or right of the visual field. The locations of the stimuli are determined by randomly placing them in the slots of a theoretical 44 grid of the screen. Stimuli cannot be placed into neighboring spots in the grid. There are a total of 30 randomized trials. 10 trials will show 3 items, 10 trials will show 4 items and 10 trials will show 5 items. If an error is made, participants will hear the feedback from an auditory tone. Their reaction and accuracy of responses are recorded. Participants are told to estimate the number of stimuli on screen with priority on accuracy of response over speed. Only data from 4 item displays were analysed. RESULTS Mean reaction time for left visual field is 844.57ms (SD= 5.91ms), and 854.95ms (SD=6.27ms) for the right visual field. The average correct percentage for the left visual field is 84% (SD= 18%), and 86 %( SD=11%) for the right visual field. A repeated measures t-test was conducted to compare visual field and reaction times. There was a significant difference found, t (4) =6.29, p A repeated measures t-test was conducted to compare accuracy between visual fields. There was no significant difference found, and thus we have to reject our hypothesis. We cannot accept the research hypothesis. T (4) =0.172, p Graph 1: shows the mean of reaction times in ms between left and right visual fields. Graph 2: shows the mean of errors in percentage between visual fields. DISCUSSION The results from the repeated t-test for reaction times show that there are significant differences in the mean of reaction times between visual fields. The results from the repeated t-test for accuracy levels show that there a no significant differences in the mean average percentage of correct responses between visual fields. These results are supported by Jackson Coney (2004) study to a certain extent, they found that there was significant differences between visual field on reaction times and accuracy. Our study found that there were faster reaction times, higher accuracy for the left visual field. However the t-test found significant differences for reaction times, but not accuracy of responses. The results are in contradiction of what Nan, Knà ¶sche and Luo (2006) found in their study. They found that there was a significant difference in reaction times between numbers of targets in each condition. They also found no evidence of hemispheric dominance in performance during subitizing or counting. However, we did not analyze data between numbers of objects. We can only conclude that our findings show slight support for our hypothesis, as the overall findings do not fully support our hypothesis that there will be a difference between visual field on the task of enumeration. However, there is possibility that having significantly faster reaction time is due to strategies employed by participants unknowingly. Trick and Pylyshyn (1994) suggested that people use methods to help them estimate number of items, such as using patterns. This indicates that the differences in results could not be due to hemispheric dominance, but because of these strategies. In Nan, Knà ¶sche and Luo (2006) study, reaction times for with 6 items display had shorter reaction times compared to the 5 items. Study by Piazza, Mechelli, Butterworth and Price (2002) tested 9 male participants. Participants were shown a total of 32 different stimuli consisting of black dots on a white background. PET scans were also obtained during the experiment. Piazza et al. (2002) PET scans showed that areas linked to object recognition were activated in both canonical and without canonical arrangements. It suggests that pattern recognition was used in all conditions. These studies suggest that ther e was evidence of participants using pattern recognition to count items. As a result, these data could skew our data as the differences in reaction time could be due to other factors such as pattern recognition that aid in enumeration. Enumeration requires the assimilation of information received from visual stimulus has to be integrated first before it can be understood. According to this theory, the process would speed up if the visual stimulus is presented in one visual field. However, Delvenne, Castronovo,Demeyere and Humphreys (2011) propose an alternative hypothesis. They propose that high level tasks perform better when there is bilateral visual field presentation. Their study found that visual enumeration has fewer errors when the items are shown in two visual fields rather than in a single visual field. This bilateral field advantage is seen when more than four items are shown. The authors suggest that this effect is only seen when the task becomes too taxing for our attention. Further tests should also include results with gender being controlled for, and compare results between unilateral processing and bilateral processing of enumeration. Also, this experiment has threats to external validity as there is sampling bias. It cannot be generalised to the population, because only women participant data was taken into account. Also, if we are testing for visual field differences the results would be skewed if we only take results from the right handed participants. Previous studies such as Bourne and Todd (2004) have shown that handedness does affect hemi field bias in processing. As such, we can propose there could also be a processing bias for enumeration. In conclusion, the results have found that there was significant difference between visual fields for reaction times but not for accuracy of responses. The results suggest that there is some support for our hypothesis that there are differences in performance between visual fields during enumeration. However, further study should be done to check for validity of study. REFERENCES Bourne, V.J. Todd, B.K. (2004). When left means right: an explanation of the left cradling bias in terms of right hemisphere specializations, Developmental Science, 7, 19-24. Delvenne, J.-F., Castronovo, J.,Demeyere, N. Humphreys, G.W. (2011). Bilateral Field Advantage in Visual Enumeration. PLoS One, 6, e17743. Retrieved March 24, 2014, from http://www.plosone.org/article/info:doi/10.1371/journal.pone.0017743. Jackson, N. Coney, J. (2004). Laterality: Asymmetries of Body, Brain and Cognition. Brain and Cognition, 9, 53-66. Kaufman, E.L., Lord, M.W., Reese, T.W. Volkmann, J. (1949). The Discrimination of Visual Number. American Journal of Psychology, 62, 498–525. Nan, Y., Knosche, T. R., Luo, Y.J. (2006). Counting in everyday life: Discrimination and enumeration.  Neuropsychologia, 44, 1103–1113. Piazza, M., Mechelli, A., Butterworth, B. Price, C.J. (2002). Are Subitizing and Counting Implemented as Separate or Functionally Overlapping Processes? NeuroImage, 15, 435–446. Trick, L.M. Pylyshyn, Z.W. (1994). Why are small and large numbers enumerated differently? A limited-capacity preattentive stage in vision. Psychol Rev, 101, 80-102