Custmer care Essay Example | Topics and Well Written Essays - 1000 words

Custmer care - Essay Example The businesses who are struggling for improving their customer service are unable to consider and recognize the need and role of their own employees. The traditional form of approach to customer service through customer relationship management and automated workflows are not performing well as they are not considering the power their employees. Customer service can be transformed by the customer service organizations by empowering their employees. The employee empowerment can transform customer service providing benefits to business, customer and employee, the three stakeholders in customer relationship. Empowerment Empowerment is the process of granting greater responsibility to everyone who works for an organization. In literal sense, it denotes granting the power of making decisions. It is the process of authorizing or enabling an individual to behave, thinks, control work and take action and make decisions in autonomous ways. Empowering the members of an organization is a tremend ous motivational tool as it provides them the feeling that they are contributing to the organization by their own initiative and are improving the performance and achieving better results. The empowerment of employees plays a significant role in achieving superior customer service as they are the best in performing their jobs (Mabey, Skinner and Clark, 1998, pp.42-43). Ways of empowerment The empowerment can be fostered among the employees of an organization in the following manner: Creation of non-threatening environment The empowerment and creativity are defused by the traditional organizations using power and micro management. Creativity and empowerment should flourish in the organization by providing freedom to employees in respect of pursuing their interest and they should be supported and encouraged by the management. Resolving problems by employees The managers should not always provide answers to every problem; rather the employees should be guided to think critically for th emselves to resolve the issues. When employees will act on their own, it will result in better solutions because they will be the experts while performing their jobs and the manager might not have all the facts available with him. Allowing for mistakes Individuals and companies can grow and learn by making mistakes. The employees should be supported even after making mistakes. Learning is the most significant part that takes place within an organization. The employees should be encouraged to share information with the team. The individuals are not required to make mistakes to learn rather they can also learn from the mistakes of others. Respecting employee ideas or suggestions The ideas or suggestions of employees should never be ignored as one of these ideas may turn the company into a business of multi-million dollar. If an idea does not seem appropriate, the rationale should be discussed with the employee. This will not make the employee to feel ignored by the management. Develop ing each employee through projects Each employee should be made the team leader on a certain project which will provide them the confidence to grow and to be an excellent contributor within the company. Creating opportunities for advancement and development The excellent contributors are required to be felt valued. The additional work is

Germany Essay Example | Topics and Well Written Essays - 500 words

Germany - Essay Example There is plenty of historical evidence that points to why the United States entered the war. The Germans sank the Lusitania in 1915, which was enough to get the United States angry at them. Even though they promised to stop using submarines, they did not, and more American lives were lost. Though Mr. Freedman was right when he said that the United States entered the war on the side of England to help our allies and friends, the reasons are completely wrong. We did not enter the war because Jews of both countries got together, had a party, and said, â€Å"Let’s enter the war today; we have nothing else to do!† And the idea of entering a war to give a piece of land to another religion or party of people is just that: an idea. America had strong reasons to enter the war, from the fact that the Germans once again began their submarine use to the fact that Germany, if England was overrun, could just as easily begin doing the same to America. As for the Jews uniting to stop b uying German goods, they were right to do what they needed to do to get the message across to Hitler. It was not, as Mr. Freedman suggests, because the Jews caused their own problems.

Importance Of Organisational Behaviour Business Essay

Importance Of Organisational Behaviour Business Essay Introduction In the current context there are more competitive for the business. Many companies are producing same items to the market with different trademark. They are running their business with a vision. For successful vision achievement they have to achieve their goals. So they are in a position to run their organization better than their competitors. So for the successful organisational environment, they have to satisfy their employees. In the present context, when you are working in the organisation, you may think is this the right organisation for you? In my point the many answers will be No. The main reason for this answer Managers have lack of knowledge about how to manage organisational behaviour. Due to this less knowledge, managers straggling to handle employees problems in a proper way and they are not guiding the employees in a line to achieving organisations goal. Because of this many qualified employees are trying to find a job in other organization where having a high-quality management. If qualified employees leave the organisation, organisations goal achievement result will be negative. So the managers should have jam-packed knowledge about organisational behaviour. In this point you will think what is organisational behaviour? There are many definitions for this but simply can say, for a act getting different responds from different people and the way of reaction between two people in the office situation. So good manager will observe this and he could identify that who is proficient and who wants to get more knowledge. If the employee satisfied with his job, they will be more productive and their respond also will be satisfied. For example, if manager employed who is a young, shy and softly spoken girl, manager cannot put her in the role of marketing. Instead, manager can place her in a low stress position that would suit her nature. So the organisational behaviour is not just about keeping employees happy. It is about placing staff in a position that suits their personality and experience as well as helping employees to nurture in a way that they become more of an asset to the business. Literature revive Organisational behaviour is an inevitable process in the organisations. The organisations goals are achieving by their managers, so they should run the organisation effectively. Here we are analysing some important organisational behaviours which knowledge helps to managers. In the organisational environment, all behaviours are interconnected. Manager has to identify the employees behaviour and he has to make the link with other behaviours to effectively run the organisation. For an example if a person who is working efficiently in the marketing field with an extraversion personality, we need to motivate him as well as we have to make a job satisfaction for him. So here personality, motivation and job satisfaction behaviours are interconnected. Here I am analysing some important organisational behaviour about what is behaviour? How these behaviours will help to the managers for decision making? What are the theories has to consider when decision making? Etc. So this will helps to the managers who are having lack of knowledge about organisational behaviour. Organisational Behaviour importance of todays context Personality What is personality? Until now there is no any agreement on the exact meaning of personality. But there are many ways to describe the personality (i.e strong, weak or polite). My description about personality is The kind of ability which people having. All people they are not having equal mentality, person to person it will differ. So when manager while working with them, he/she can identify their personality and he/she can categorize them with Big Five personality traits. If manager assign a job to a person in inside the office who is having more extraversion, his all talents are shrinking inside the office and he/she wont get effective result from him. But if manager assign him as a marketing person, he/she will get more effective and efficient result from him. 3.2 Motivation Motivation is the process to encourage the employee to work effectively to achieve the organisational goal. Manager has to identify the system to motivate his/her employees. Without an appropriate technique manager cannot satisfy each and every employee. So initially manager has to identify the needs and based on that needs he/she can motivate the employee by provide incentives. There are many theories from many researchers to identify the needs. But Maslows hierarchy of need theory and Herzbergs two factor theories are mostly consider by decision makers. Motivational system can be identified by categorize the employees needs under these theories. For an example if an employee has a need for job security, manager can motivate him by giving long term contract, job related training programme etc. 3.3 Job Satisfaction What is job satisfaction? How manager can satisfy the employee? Simply can say that getting positive result from the one employees job appraisal or job experience, job satisfaction is one of the important attitude. In the job satisfaction many internal factors will influence like the work itself, Payment, Promotion opportunities, Supervision and Co-workers, but in the meanwhile some external factors also influencing. For an example one person is working in the developed area with all internal external facilities. But suddenly management has transferred him to the remote area with same job, where is no external facilities like his previous worked area (travelling facilities, good food etc). When they observed his performance after transfer, it was lesser than previous. So manager has to take action to enhance satisfaction for an example Make jobs more fun, have fair pay, design jobs to make them satisfying and providing office transportation or allowance. Leadership As we discussed earlier, the different personalities are working in organization. There should have monitoring and controlling between staff, so they need a proper leadership. How manager can find correct leadership? What kind of characteristics he/she should have? This type of questions will arise before assign the leader. There are many definitions for leadership. According to Useem, leadership is a matter of making a difference. It entails changing an organisation and making active choices among plausible alternatives, and depends on the development of others and mobilising them to get the job done. Manager can ask a question why managers cant be a leader? As per Watsons 7-S organizational framework he suggests that whereas managers tend towards reliance on strategy, structure, and systems, leaders have an inherent inclination for utilisation of the soft Ss of style, staff, skills, and shared goals. Also manager can see the different characteristic between Manager and Leader as fo llows. Manager Leader Administers Innovates A copy An original Maintains Develops Focus on systems and structure Focuses on people Relies on control Inspires trust Short-range view Long-range perspective Asks how and when Asks what and why Eye on the bottom line Eye on the horizon Imitates Originates Accepts the status quo Challenges the status quo Classic good soldier Own person Does things right Does the right things When manager intend to recruit or position a leader, he/she should identify above characteristic from that employee. Leadership style There are different styles are following by leaders among their group. Autocratic This style is dominating the staff by his decision. Democratic This style is making decision among consult with others. Laissez-Faire This style is following the systems as it is. It will helps to the managers to identify the correct leader style to the appropriate group. Group Behaviour Group behaviour is two or more individuals, interrelating and co-dependent, who have come together to achieve particular goals. Group behaviour starts from the beginnings that contribute to the groups efficiencies. So manager should know why group behaviour is important? How groups are working? How to develop the groups? What are the characteristics groups should have? While working in the group, employee can reduce the insecurity of standing alone, recognition and status will be provided by others to the group members, possibilities are in the group for achievement which could not achieve as an individual, goal achievement period will be less. Group development Forming : characterized by uncertainly. Storming : characterized by intergroup Norming : characterized by close relationships and cohesiveness Performing : when is fully functional Adjourning : This presents the end of the group, characterized by concern with wrapping up activities rather than task performance. Based on above structure if manager form the group, the behaviour of the group will be efficacy for organisations goal achievement. Training Development Manager is the responsible person to get more work from employees. From the above examples he/she can come across that someone capable someone incapable to handle specific job. So manager has to make everyone as capable workers. What is training programme? How can do this? What are the better ways to conducting training programmes to staff? This type of questions will arise from manager. There are many definitions for training. Steinmez said Training is a short-term process utilizing a systematic and organized procedure by which non-managerial personnel learn technical knowledge and skill and David de Cenzo and S.P. Robbins said Training involves changing of skills, knowledge, attitude or social behaviour (Nirmal Singh, HRM, p404). Before go for a training, manager has to identify the lacking part of employee. There are certain steps to discover the training needs Analysing Jobs and Men: if the men are less capable to perform the particular jobs they can be given training to increase their skills. Collecting Employees and Managerial Opinions: The training section may either by interviews or questionnaires obtain views of different people regarding necessary and desirable training programmes. Anticipating Requirements of Different Jobs: As a manager, you can forecast earlier the manpower requirement on the basis of long-term plans such as business expansion, new technology etc. Training may be given to the existing employees to enable them to meet the requirements of new jobs in the future. Once manager identify the needs, he/she has to plan the training methods. The training programmes should conducted by well trained trainers. Development is the process of transition of an employee from a lower level of ability, skill and knowledge to that of higher level. This transition is influenced by education, training, work experience and environment. Developments are mostly considered for the managerial level staff. Change Management In every organisation change is inevitable and unavoidable. The organisation which fails to change is sure to fail, because change is required to maintain stability to some extent in the functioning of organisation. The managers always keen on these changes. There are two main forces will involve in changes. Internal forces: These forces may either be derived from the change in external environment or may be because of management induced forces. Internal forces mainly include the following: Top management and its philosophy and corporate policy. Retirement, promotion, resignation and transfer of key functionaries of the organisation. Change is the perception, attitude, feelings, beliefs and expectations of the employees working in the organisation. Change is internal environment of the organisation. External forces: These forces include all factors of external environment which directly or indirectly affect the functioning of an organisation. Some of them are as under. Socio Culture: Education, population dynamics, rate of urbanisation, social traditions and customs will force the organisation for changes. Economic: It will includes the demand, competition, price mechanism, buying capacity, distribution of income, cost and quality and availability of various resources. Political and Legal: In the political level major opposition party, political stability, morality and values will force the organisation. Technology: In the technology level new techniques of production, innovation of new process etc. Will force the organisation. Work environment: in this environment customer loyalty, supplier regularity, community attitude and recognition of society will force the organisation Once manager identified the factors for changes, he/she should plan to make changes. There are few steps to be followed to make changes. Step 1 Preparing for change  (Preparation, assessment and strategy development) Step 2 Managing change  (Detailed planning and change management implementation) Reinforcing change Collect and analyze feedback Diagnose gaps and manage resistance Implement corrective actions and celebrate successes Preparing for change Identify change management Strategy Arrange change management Team Develop sponsorship model Managing change Develop change management plan Implement plansStep 3 Reinforcing change  (Data gathering, corrective action and recognition) Conclusion. Above organisational behaviour analysis exposed that how organisational behaviours knowledge is very important to manage the organisation. Each and every behaviours are important because they are inter-connected with each one. If group behaviours are not satisfied, they can go for a training programme. As well as if Leadership style changed, we can identify the lacking part for change and based on that can be motivated or making job satisfaction. Like this all behaviours are linked with other. So when organisation is planned to place a manager, they need to test their behaviour knowledge. So I hope that above my analysis will help to the managers, who are having poor knowledge about organisational behaviour. 5. References http://www.flatworldknowledge.com/node/34687#web-34687 http://www.pateo.com/article6.html http://cgda.nic.in/rt/rtcblr/website/Training%20Material/H%20R%20D/Motivation.htm http://www.coaching-for-new-women-managers.com/job-satisfaction.html Group Behaviour Model  (PIC) http://www.management-hub.com/change-management.html http://www.change-management.com/tutorial-change-process-detailed.htm http://www.ehow.com/how_2076444_identify-employee-training-needs.html#ixzz1BXP7leoM

Free Essay on Shakespeare’s Sonnet 65 :: Shakespeare Sonnet 65

Here's Shakespeare's sonnet no. 65. I'm going to (a) space it out and (b) add in a running commentary that might be helpful to suggest the kinds of reactions one might have in reading it. Let me know if this helps. Since brass, nor stone, nor earth, nor boundless sea "nor"="and not". A list . . . a slowly paced list. Of what sorts of things? what scope? what do they have in common?. . . Sentence is just beginning . . . But sad mortality o'er-sways their power, Ah . . . none of them last. And yet they sure seem strong and long-lasting. Is it true what he says? And anyway, so what? why mention this? Sentence not yet reached its main clause . . . How with this rage shall beauty hold a plea, Aha: here's the point: the sad pathetic vulnerability of "beauty". Very general though. Does he mean any particular beauty? "Hold a plea" is nice: a sort of legal image, no? Whose action is no stronger than a flower? Beauty doesn't have much going for it to oppose time. "Action" seems to continue the legal metaphor. The image gets more particular--"a flower"--though it's still relatively general. We're most conscious of the tone of the lamenting speaker, less so of any particular things he's naming. . . Poor pathetic beauty . . . Sentence has ended. Oh, how shall summer's honey breath hold out Against the wreckful siege of battering days, Fresh start: new sentence. Saying it again, more intensely. It's getting better, more specific. Lovely fresh sensuous appeal in "honey breath". Summer is a sweet-smelling person, a beloved presumably (you'd hardly enjoy smelling the sweet breath of anyone else). Its breath can hardly "hold out": wonder what that means? Last long enough? A singer sustaining a long note or phrase needs breath that will "hold out." And to "hold out against a siege" means to withstand a siege: so now the summer has turned into a besieged fortress or city. And the besieging enemy is using battering rams, and trying to wreck everything. Imagery: note that we're not totally visualizing summer as a person; it's a delicate suggestion that glides into the next image, that of the besieged town. And we don't visualize summer as a town, either. In fact "visualize" is too crude a term for what imagery this subtle does.

Goals Of Human Service Essay

A human service practitioner is a professional who acts as an agent to assist and or empower individuals, groups, families and communities to prevent, alleviate or better cope with crisis, change and stress to enable them to function more effectively in all areas of life and living. It must seem like that would be hard to earn a degree in a field that involves so much, right? GUESS WHAT?! It is not hard to earn a degree in Human Service nor is it a career that is difficult if you love helping others succeed and wish to improve society. The following brochure will walk you through what it takes to become an outstanding human service provider! The goal of the human service professional is to enable people to live more satisfying, and more productive lives, through the utilization of society’s knowledge, resources, and technical innovations. Of course there are major characteristics that one must have to help reach these goals; -Empathy – Patience – Understanding – Strong work ethic -Effective helpers are also sensitive to culture and religion – Able to work among and understand diversity ABOVE ALL, A GREAT HUMAN SERVICE PROVIDER DEVOTES THEIR LIFE TO HELPING OTHERS! Major generic knowledge, skills and attitudes that appear to be required in all human service work. The training and preparation of the individual worker within this framework will change as a function of the work setting, the specific client population served, and the level of organization work. Understanding the nature of human systems: individual, group, organization, community and society, and their major interactions. Knowing the conditions which promote or limit optimal functioning and classes of deviations from desired functioning in the major human systems. Skill in identifying and selecting interventions which promote growth and goal attainment. Because so many human services jobs involve direct contact with people who are impaired and therefore vulnerable to exploitation, employers try to be selective in hiring. Applicants are screened for appropriate personal  qualifications.

An Adventurous Attitude was Characteristic of Roosevelt

â€Å"It is common sense to take a method and try it,† explained Franklin D. Roosevelt in 1933. â€Å"If it fails, admit it frankly and try another. † This adventurous attitude was characteristic of Roosevelt, who in his four terms as President, made boundless efforts to end the Depression of the 1930s, and to turn back the Axis Powers in World War II. Depression-stunned Americans first elected Roosevelt to office in 1932, after he promised them a new deal for American people. Roosevelt plunged into the Presidency determined to restore American confidence, because he felt that he national government had the final responsibility for the people†s welfare. Between March and June 1933, known as the First Hundred Days, Roosevelt easily persuaded Congress to create a series of New Deal agencies to combat the Depression. The agencies formed included the Civilian Conservation Corps, Federal Emergency Relief Administration, Agricultural Adjustment Administration, Tennessee Valley Authority, Farm Security Administration, Home Owners Loan Corporation, and following months brought the creation of the Securities and Exchange Commission. Also enacted during the First Hundred Days was legislation such as the Emergency Banking Relief Act, and the The Civilian Conservation Corps was created to put jobless young men to work in state forests and parks, planting trees, and constructing roads and erosion-control dams. At its peak, 500,000 men between the ages of 18 and 25 were put to work by the Corps, and a total of 2. 5 million had seen service The most pressing problem facing Roosevelt when he took office was to aid the 13 to 15 million unemployed workers and their families. The Federal Emergency Relief Administration was created and given a $500 million ppropriation to provide food and other necessities for the unemployed. FERA led to the creation of the Civil Works Administration, which put millions of unemployed workers back to work through $900 million worth of maintenance and repair of local facilities, such as schools, airports, and sewage systems. The CWA was soon absorbed by the Public Works Administration, which concentrated on construction and conservation projects. To improve the situation of the American farmer, Roosevelt set up the Agricultural Adjustment Administration, whose solution was to boost farmers† ncome by reducing the number of crops. Farmers who agreed to limit their output of staple crops were given payments by the Administration. As the supply of crops decreased, farm prices increased. In three years, farm income increased from $5. 6 billion to $8. 7 billion. The Tennessee Valley Authority was created to develop the largely untapped resources of the Tennessee River and its tributaries. The purpose of the TVA was to control the river†s destructive flood waters, improve its navigational facilities, and produce low-cost electrical power for the surrounding area. Flood waters were contained through the construction of 32 dams, which opened up large tracts of land for agricultural and industrial use. Cargo shipping was increased by over 70 times the previous amount through constructing locks in 9 dams, which enlarged and deepened the channel, and encouraged the construction of port facilities. The TVA has also conducted an effective forestry program, replanting eroded timberland, and exploring new methods of fire prevention and forest management. The Great Depression caused more than two-fifths of the nation†s farmers o lose their farms, and become tenant farmers. To halt the decline in farm ownership, the Farm Security Administration was set up to provide low-interest, long-term loans that would enable tenant farmers to buy and operate their own farms and retire worn out land from use. The FSA also regulated the wages and hours of migrant workers, and helped nearly 40,000 Many homeowners were threatened with foreclosure as the Great Depression wore on, and the Home Owners Loan Corporation was established to help. The HOLC was authorized to use $3 billion in bonds which were exchanged for ortgages, which were then converted into monthly installments over 15 years at low interest rates. About 1 million homeowners were given financial aid, on approximately 20% of all urban dwellings. To enforce the Truth-in Securities Act, which required that all stocks and bonds offered for public sale be registered with the Federal Trade Commission, the Securities and Exchange Commission was established. Set up to stop an economic depression from occurring again, the SEC was empowered to license all stock exchanges and regulate the manner in which securities were The Emergency Banking Relief Act confirmed the President†s right to close banks, setting standards for their reopening, and giving the President broad powers over the nation†s money and banking systems. Banks began to reopen under strict new regulations and government supervision, and the export of gold was prohibited, and the US was taken off the international Gold Standard. The act soon led to basic reforms of the banking system. The National Industrial Recovery Act suspended anti-trust laws, permitting firms to ease competition by rationing production and making price greements. In exchange, they promised to improve working conditions, reduce the work week, abolish child labor, and guarantee the right of their employees to organize and bargain collectively. Tailored to meet an immediate crisis, these early New Deal actions, though failing to end the economic slump, greatly eased the burdens of farmers, workers, and industrialists. A series of Supreme Court decisions that struck down the AAA and the NIRA led Roosevelt to launch a Second New Deal, which included the Social Security Act, Wagner Act, and set up the Works Many older Americans saw their life savings wiped out during the Great Depression, and were forced to rely on their children for support. To alleviate the burden of the family, and to provide a measure of security for the unemployed and their families, the Social Security Act was passed. The Act provided survivors† and disability insurance, public assistance, unemployment insurance, and old age retirement insurance. Various welfare measures were also mandated such as aid to dependent children, and aid to The Wagner Act gave Congress jurisdiction over the labor practices of mployers engaged in interstate commerce. The Act upheld the workers† rights to organize and bargain collectively through representatives of their own choosing. Under the Act, the National Labor Relations Board was established to deal with charges of unfair labor practices and to issue cease and desist orders. The number of unionized workers grew rapidly from 3. 5 million to about 15 million in the first years of the Wagner Act. The purpose of the Works Progress Administration was to reduce dependence on private charity and federal, state, and local relief by putting eople to work on a variety of needed projects. Over 8. million individuals were put to work on over 1. 4 million individual projects, including building schools, hospitals, and post offices. Hundreds of artists and writers also found work under the Federal Arts Program, which was created by the WPA. The last major reform of the New Deal was the Fair Labor Standards Act of 1938. The Act abolished child labor, and provided for an initial minimum wage of 25 cents an hour and a maximum workweek of 44 hours. Hourly wages were gradually lifted to 40 cents and the workweek reduced to 40 hours, with ime and a half pay for overtime. These controls applied only to firms engaged in interstate commerce, and affected nearly 2 million workers. Franklin D. Roosevelt and his New Deal committed the federal government to act forcefully to prevent future economic disasters through direct intervention in virtually every aspect of economic life-from agricultural prices to the workings of the stock exchange. The New Deal energized the labor movement, and so swelled the number of people in the Democratic Party that it remained the nation†s major political party for several decades.

Footbinding essays

Footbinding essays The ancient Chinese custom of footbinding has caused severe life-long suffering for the Chinese women involved. The first documented reference to footbinding was from the Southern Tang Dynasty in Nanjing. It was introduced in the 11th century and spread from the ranks of the wealthy to those of more modest means to peasantry. A main reason women did this was for the pleasure of men. Men preferred women with small feet and sexual urges werent present for un-bound feet. Although the history of footbinding is very vague, it lasted for at least one thousand years. This painful process which folds all the toes except the big one under the sole to make the foot slender and pointed, was created just for the enjoyment and looking pleasures of men. Earlier text has said that the Han Dynasty was referred to as the people who preferred that the women have small feet. It also stated that the first documented reference to footbinding was from the Tang Dynasty in Nanjing. Before the Song Dynasty, binding was only slightly constricting, allowing some free movement. The Yuan Dynasty introduced binding into the central and southern parts of China and footbinding was most popular in the Ming Dynasty. A famous writer, Zhu Xi helped spread footbinding by introducing it into the southern Fuijan in order to spread Chinese culture and teach proper relations between men and women. Many legends exist to explain where the creation of footbinding came about such as that it began out of sympathy for Empress Taki, who had extremely large feet. Or, where the emperor, Li Yu, ordered his favorite concubine and dancer, Lady Yao, to bind her feet and dance on a golden lotus platform decorated with pearls and gems. Thus came the name golden lo tus and women from both inside and outside the court began binding their feet thinking them as beautiful, dainty and elegant. A main reason for the practice of footbinding continuing over 100 ...

Technology and Inventions of the Good Old Days essays

Technology and Inventions of the Good Old Days essays The Good Old Days had many inventions and a lot had a big impact on society. The main theme of the inventions were the use of electricity and invention of electrical appliances. For example, the light bulb by Thomas Edison, the telephone by Alexander Bell, and the plane by the Wilbur and Oliver Wright. Quick and accurate communication is very important in society and to the economy. Alexander Gram Bell invented the telephone in 1876. The telephone actually expanded out from ideas he made to the telegraph. The telephone came to be a very needed item in the house and truly useful too soon after it was invented. With the telephone out, anyone had the power to talk to anyone around the world, which helped businesses and offices a lot with orders and transactions. Another plus to the telephone was that no one had to know morse code or go to a telegraph office to send or receive a message. The military also benefitted since they could keep in contact with the enemy. Its proven that the War of 1812 might have been prevented if they could have communicated quicker. The disadvantage with the telephone, it put the Pony Express and other postal workers out of business now that people didnt have to send their messages by paper. And cables didnt run everywhere, so some were left out . On December 4, 1877 Edison was the first person to record and play back the human voice on the phonograph. The phonograph was an original invention, but used some of the ideas from the telephone and the telegraph. Edison often sought inventions to meet a demand in the marketplace. His invention took a while but he finally recorded the human voice and played it back successfully. Since then we use the power to record audio in many places. In 1887 he made the Edison Phonograph Corporation to market and sell his invention. The business of selling phonographs was very disorderly. He then went on to make much money...

The French Verb Conjugations of Bouger (to Move)

The French Verb Conjugations of Bouger (to Move) The French verb  bouger  is one of the many ways to say to move. It is a rather easy verb to conjugate, though there is a spelling change that you will want to watch out for. The Many Ways to Say to Move in French The English to move can take on many different meanings depending on the context. It can mean to move something, to move your home or yourself, or even to move someone emotionally. In French, there is a separate verb for all of these instances and some are rather specific. The subject of this lesson is bouger. Specifically, this means to move as in to budge, stir, or shift. Explore these other French verbs and make sure you choose the correct to move to relay your true meaning. dà ©mà ©nager  - to move housetransporter - to transportremuer and à ©mouvoir - to disturb or stirmarcher - to walkjouer - to playdescendre - to descendavancer - to advanceprogresser - to progressinciter - to encourage The Spelling Changes in Conjugating  Bouger Bouger  is a  spelling change verb. Its an easy one to conjugate when you understand how and why the spelling changes. Typically, in French verbs that end in -er, the  nous  present tense (for example) would drop the -er  and add -ons. If we did that with a word that ends with -ger, the G would have a hard sound. We really want to retain that soft G pronunciation, so an E is added before the O or an A. This applies to a few of the conjugations below. Also, all verbs that end in -ger  follow this rule. The Simple Conjugations of  Bouger Beyond that minor spelling change,  bouger  is a relatively straightforward verb to conjugate. This is required so the verb matches the subject and the present, future, or past tense. The chart will help you learn the  bouger  conjugations. Pair the subject pronoun the  je, tu, nous, etc. with the proper tense. For instance, I move is je bouge and we will move is nous bougerons. Subject Present Future Imperfect je bouge bougerai bougeais tu bouges bougeras bougeais il bouge bougera bougeait nous bougeons bougerons bougions vous bougez bougerez bougiez ils bougent bougeront bougeaient The Present Participle of  Bouger The  present participle  of bouger  is bougeant. While we would normally drop the E when adding the -ant  ending, this is another instance of that necessary spelling change.   Not only is this a verb, but it can act as an adjective, gerund, or noun when needed. The Passà © Composà © of  Bouger Other than the imperfect, you can also express the past tense of  bouger  using the  passà © composà ©. To do so, you must conjugate  avoir, which is an  auxiliary or helping  verb. You will also use the  past participle  of bougà ©. With those two elements, the conjugation is easy. For I moved, the French is jai bougà © and we moved is  nous avons bougà ©. More  Bouger Conjugations The present, future, and past tense conjugations should be the focus of your French studies at first. As you progress, you may also find the following conjugations useful. The subjunctive and conditional are used when the act of moving is in some way questionable or dependent. The passà © simple and imperfect subjunctive are primarily reserved for writing. Subject Subjunctive Conditional Pass Simple Imperfect Subjunctive je bouge bougerais bougeai bougeasse tu bouges bougerais bougeas bougeasses il bouge bougerait bougea bouget nous bougions bougerions bougemes bougeassions vous bougiez bougeriez bougetes bougeassiez ils bougent bougeraient bougrent bougeassent To express  bouger  in short, assertive commands or requests you will use the imperative verb form. When doing so, there is no need to include the subject pronoun as it is implied in the verb. Instead of nous bougeons, you can simplify it to bougeons. Imperative (tu)                 bouge (nous)        Ã‚  bougeons (vous)           bougez

Ableism Assignment Example | Topics and Well Written Essays - 250 words

Ableism - Assignment Example Hayman also agrees with Christensen that societal beliefs usually change an individual’s mastery of concepts. For instance, society usually assigns minor roles, if not any, to disable-bodied persons as compared to able-bodied people. Able-bodied people are assigned significant roles in the society including other areas such as a career and sports. For example, Disabled individuals were not allowed to take part in a number of activities and events. For example, the capability and skills of disabled individuals, in sports, has never been fully exploited. In the current Paralympics games, the disabled people are exhibiting a number of potential skills and capabilities. With the introduction of new technologies, these people are capable of participating in games like marathon, steeplechase, basketball, and swimming. It is also notable that these athletes’ performances almost equalize that of able-bodied athletes. This is an indication that ableism is just a traditional notion that despises the competencies and capabilities of disable-bodied people. Therefore, a change is required to ensure that roles and duties are equally distributed depending on an individual’s capabilities and skills. This should also not be done on the basis of an individual’s physical

The achievements of Generals are in the long run more decisive than Essay

The achievements of Generals are in the long run more decisive than the achievements of diplomats. Access the validity of this generalization for the United States in the period 1800-1825 - Essay Example main functions of such diplomats are to find ways round to the protection and representation of their states interests and at the same time to promote and foster communication and friendly relations. Generals on the other hand, are general state officers of the highest military rank usually belonging to the army or the air force. Such general’s main function is the use of military force and regulations to enforce their nation’s interests and representation. This is more often than not through war tactics (smith, 1980). According to Smith (1980) the use of generals in the achievement of objectives during the times considered to be a more sure mode of action and fairly quicker than diplomatic tactics. Where diplomats tactics dragged on for long periods of time, most generals military tactics would take much shorter time periods provided the availability of the required access of resources such as during the period of the trial of tears. The â€Å"casualties† were immense but, the objectives of the general’s orders subsequently met, and thus land obtained. Taking the example of U.S generals Andrew Jackson and William Henry who went to war against Britain in the year 1812, they won against states that used diplomatic means to face them and where some of the U.S diplomats had failed. After the carrying out of various diplomatic resolutions to solve the American problems at sea and to end Indian raids in the west, the state decided to finally employ the services of the generals. Though employing the techniques of invasions and divisions of alliances, they were able to achieve their objectives. They repulsed invasions by the British and broke off alliances between the British and the Indians and hence made the enemies weaker to suppress. The federalists and diplomats who were against the war to the extent of trading and threatening succession with the enemy devastated by the U.S general’s triumphant ending of the war. As a result, the U.S sea interests and the

The challenges of finding talent in pharmaceutical MNEs Essay

The challenges of finding talent in pharmaceutical MNEs - Essay Example Powell and Lubitsh (2007) conjecturally pointed out that talented human resource pool is the supportive pillar for organizations and organizations also know the fact that developing talent can benefit them in long term manner. Collings and Mellahi (2009) highlighted the importance of finding right talent for MNEs. According to these research scholars, MNEs maintains a large portfolio of business spanning in different countries and they need the intellectual and participatory help from its employees in order to incorporate innovation and adapt to changing environment. In addition, Cappelli (2008) also stated the same views; they claimed that if employees failed in their job, it means some parts of organization also fail. Therefore, finding appropriate talent is the major and minor premise in developing and retaining talent. Schuler et al. (2011) claimed that the talent challenges have become a significant human resource issue for global firms. The biggest problem is whether the organi zation is able to get the right people in the right place at the right time. Collings and Mellahi (2009) suggested that MNEs could not find their most talented employees and where they are located around the world. Abbasi et al. (2010) stated that talented human capital is the most organic and living asset for organization and there is no doubt that a firm can achieve competitive advantage by using the talented human capital. Abbasi et al. (2010) concentrated their study on pharmaceutical industry and came to the conclusion that finding talent in pharmaceutical industry is not an easy task. According to them, pharmaceutical industry is a sensitive industry in terms knowledge integration or technology integration. Developing a medicine needs sheer amount scientific knowledge and natural talent for innovation and unfortunately, very few pharmaceutical companies have the opportunity to access talented human resource pool (Abbasi et al., 2010). According to Richard (2001), number of pha rmaceutical MNEs has been increased in recent times due to increase in merger and acquisition activities. As result of this industry boom, need for talent has increased manifold for pharmaceutical MNEs in order to ensure smooth operation. Increasing labour market demand is cause of concern for pharmaceutical MNEs and interesting fact is that, McAlearney (2006) classified pharmaceutical industries as late adapter contemporary human resource management activities (HRM) such as training and development, global talent management (GMT) etc. In such context, it will be challenging for pharmaceutical MNEs to meet the labour market demand for talented professionals. Although, topic like ‘finding talent in pharmaceutical industry’ is exciting one but surprisingly very few researchers have tried to shed light on the topic from literary viewpoint. Apart from the research work of Abbasi et al. (2010), literature on â€Å"talent management in pharmaceutical Multinational Enterprise (MNE) is pretty scarce hence in this paper, the researcher will try shed some

Compare and contrast positivism and classicism and outline thier role Essay

Compare and contrast positivism and classicism and outline thier role as an explanation for criminal behaviour in Ireland - Essay Example Finally, role of both theories in determining criminal behavior in Ireland is studied. Classical and positivist school of thought are basic part of early criminological development. Cesare Beccaria proposed Classical perspective which was inspired by â€Å"On Crimes and Punishment† in 1764. He was concerned about reforming the brutal ways of punishment for bad deeds prevailed throughout Europe. He was a man of law who believed in philosophical and procedure based punishment that can provide moral support for criminal justice. According to Classical school of thought, man is a rational being who is blessed with free will. This knowledge and sense of choice enables man to judge the good or bad and its consequences for everyone including himself. Man is fully capable to understand and avoid crime considering the logical consequence of crime as punishment (O’Mahony, 2002, p.221). O’Mahony(2002) states the principles as: people should be treated equally before the law and punished only in accordance with the law; that punishment should be based on the act rather than the class of person who commits the act; the punishment should be based on a pleasure/pain reckoning so that the pain of punishment will always outweigh the pleasure to be gained from crime; and, perhaps most importantly ,that punishment should be commensurate with the seriousness of the offence and, though a prompt and effective deterrent, should be kept to the minimum†¦Most importantly, since man acts on the basis of his rational, self-regarding, cost/benefit analysis of the situation, he can be swayed to avoid crime, if he sees that it carries a high risk of appropriately severe punishment.(p.221) According to Joyce (2006), this school of thought developed from the enlightenment movements in Europe and expressed through liberalism, they believed in having society as a contract

Comparison of world views in the universe next door Essay

Comparison of world views in the universe next door - Essay Example The book then progresses to shoe how ensuing world views, including naturalism, deism, nihilism and existentialism, have developed from Christian Theism and where they have deviated. Sire also sheds light upon their weaknesses and where they have failed. The book further discusses how Eastern Pantheism and post modernism have affected western culture and its world views. The book is written as sort of a manual that will help Christians understand why they hold the views they do. Sire believes that knowing one’s own views is of great significance. Thus, right in the beginning, the author clearly highlights the prerequisite for being â€Å"fully conscious intellectually†, which is to be fully aware of one’s own worldview and to know exactly why one holds that view despite so many other views that surround one. From Sire’s definition we see that the ‘world view’ has a set of essential points that distinguish it. Firstly, in a world view an idea o r concept or thought is presupposed, assumed or implicitly understood. This implies that people holding a world view have laid faith or belief upon something that has led them to presuppose this idea or concept or thought. Secondly, these views are about something that people believe to be reality, that is, our world. In a sense, a world view is a belief about the reality of the world in which a person lives. Thirdly, these assumptions are held either consciously or sub-consciously but are influenced by something external to the person.

8 Nov 1942 Northwest Africa Assignment Example | Topics and Well Written Essays - 1250 words

8 Nov 1942 Northwest Africa - Assignment Example The Allies were the first immigrants from the United States to settle in North Africa. The Axis was a combination of forces, which were against the allies for instance Italy and Germany. It began as early as July 1942 when the Allies agreed on a proposal that it was very illogical for small-scale operations to take over the Northern France region. However, in the agreement, it was clear that landings must secure Vichy territories in Morocco, Algeria and Tunisia to enable them spread their influence over the Western Desert. In this sense, the Mediterranean would be free to all Allies to ship goods through Cape of Good Hope. On November 8, 1942, the Allies, due to fear made a quick attempt to take over Tunisia. They were certain the Axis would be rivals if they heard of the Torch landings. The Operation Torch landing and the frequent battles, which were against the Vichy forces made it easy for the Allies to get hold of the Axis forces and forcing them to surrender. This kind of battle happened in Tunisia the same period when North African Campaign took place. it was a battle dominated by the German and Italian forces which made use of weapons like the German Tiger which was among the 501 heavy tanks to be used in this battles. However, its success drew most of the support from the Allies who had a large soldier force and advanced weaponry. Alternatively, it referred to as the Desert war. It was the first campaign to occur and thus gave birth to the North Africa Campaign. This campaign drew its strength from the massive supply of both weaponry, soldiers and food. The Allies used this as a chance to capture the Axis thus making the Germans desperate. For instance, Erwin Rommel, a German commander had a rough time since all the fuel and other support links were disconnected. By the beginning of 1942, the U.S. Air Force Army had began building bombers and fighters just to support the campaign which it later referred to

Comparison of world views in the universe next door Essay

Comparison of world views in the universe next door - Essay Example The book then progresses to shoe how ensuing world views, including naturalism, deism, nihilism and existentialism, have developed from Christian Theism and where they have deviated. Sire also sheds light upon their weaknesses and where they have failed. The book further discusses how Eastern Pantheism and post modernism have affected western culture and its world views. The book is written as sort of a manual that will help Christians understand why they hold the views they do. Sire believes that knowing one’s own views is of great significance. Thus, right in the beginning, the author clearly highlights the prerequisite for being â€Å"fully conscious intellectually†, which is to be fully aware of one’s own worldview and to know exactly why one holds that view despite so many other views that surround one. From Sire’s definition we see that the ‘world view’ has a set of essential points that distinguish it. Firstly, in a world view an idea o r concept or thought is presupposed, assumed or implicitly understood. This implies that people holding a world view have laid faith or belief upon something that has led them to presuppose this idea or concept or thought. Secondly, these views are about something that people believe to be reality, that is, our world. In a sense, a world view is a belief about the reality of the world in which a person lives. Thirdly, these assumptions are held either consciously or sub-consciously but are influenced by something external to the person.

Pleasantville Essay Example for Free

Pleasantville Essay In the movie Pleasantville, a brother and sister from modern day became part of a black and white ‘50s television show called Pleasantville. This was done using a special remote given to the main character David, by a TV repairman. In the beginning David believed Pleasantville should remain the same. Pleasantville was his utopia; he thought everything was perfect. His sister Jenn was determined to change Pleasantville. Jenn thought people acted like losers, and wanted them to be â€Å"cool†. David later realized things should change because people did not show their emotions in Pleasantville, and had no way to express them. When people in Pleasantville showed their emotions, they changed from black and white to color. By the end of the movie, everything was in color because of David. People had learned to show their emotions. The creator of this movie was trying to communicate the message that emotions make things more interesting. This statement is true for Pleasantville and writing. In Pleasantville people would change to color when they showed their emotions. Bill expressed his emotions through painting colorful pictures. David gained his color when he got angry and punched Whitey. Emotions are put into writing to add detail. At Lovers Lane people reading books became colored and the listeners remained black and white. If people incorporate emotions into their writing it will help get the readers attention and make the plot more interesting. This movie relates to our critical analysis essay. The idea of perception versus reality is conveyed throughout the movie. David thought Pleasantville was perfect when he watched it on television. When he became part of the show he found it had many flaws. The citizens of Pleasantville believed there was nothing outside of Pleasantville; in reality there was a lot. In reality, bad things can happen. When the tree caught on fire, the firefighters did not know how to deal with it because there had never been a fire in Pleasantville before. This movie also dealt with the idea of personal choice and the consequences of those choices. In the ‘90s, Jenn did poorly in school. She probably could not get into college. She worked hard in school while she was in Pleasantville. In Pleasantville, she had a chance to go to college. Personal choice can also be seen when many people chose to show their feelings and emotions. The consequence was they changed to color.

Virtual Reality in Todays Society

Virtual Reality in Todays Society Virtual reality is a computer-generated simulation of the real world. This simulation is not static, instead it responds to the user’s input, whether vocal or tactile, in real time. In order to achieve this interactivity, the computer must constantly monitor the user’s movements or verbal commands and react instantaneously in order to change the synthetic world experienced by the user and in response to him or her. [1] By making use of all of a human’s sensory experience in this way, virtual reality takes the quality of interactivity achieved, say in a computer game, one stage further. Users of virtual reality can see and move objects, they can also touch and feel them. [2] This essay explores the evolution of virtual realities and the many uses of virtual reality in society today, as well as considering its ethical implications. Burdea, and Coiffet comment that the history of virtual reality dates back more than forty years. The Sensorama Simulator virtual reality video arcade game was invented by Martin Heilig in 1962. This game had the capability to simulate a motorcycle ride through a city, using 3-D effects, seat vibrations, appropriate smells, sounds and wind effects using fans. [3] Head-mounted displays were introduced in 1966 by Ivan Sutherland, but were heavy and uncomfortable. In 1985, Michael McGreevey of NASA developed a cheaper and lighter version of the helmet, fitted with mini display screens and sensors to track movement. The sensory glove had been designed in the early 1980s, but it was in 1986 that Jaron Lanier designed a new glove to fit in with the helmet to create a full virtual reality. [4] Advancements continued to be made in graphics and then in 1993 virtual reality became the theme for a major conference of the Institute of Electrical and Electronics Engineers (IEEE) in Seattle, makin g it clear that virtual reality had entered the main stream scientific community. [5] Since the end of the 1980s, new interfaces communicate three-dimensional images using the head-mounted display (HMD), using video cameras to track the image of the user in a virtual world where he can manipulate objects. More recently there has been a development called CAVE (Cave Automatic Virtual Environment), where the user is enclosed in a six sided environment surrounded by projection screens which they view wearing light stereoglasses, giving the impression of 3-D. [6] The suggestive impression is one of one of immersing oneself in the image space, moving and interacting there in â€Å"real time†, and intervening creatively’. [7] However, Burdea and Coiffet point out that with the swift advancements in technology, ‘virtual reality today is done mostly without head-mounted displays, by using large projection screens or desk top PCs’, and sensing gloves are now regularly replaced with joysticks. [8] The world of computer games has become a major area of importance for virtual reality, where the sense of immersion is important for gaming excitement. This creation of interactive virtual worlds has used grand, sweeping cinematic sequences and other techniques used in traditional cinema, such as ‘the expressive use of camera angles and depth of field, and dramatic lighting of 3-D computer generated sets to create mood and atmosphere’. [9] Actors could be used, superimposed over 3-D backgrounds, or as the games became more advanced, synthetic characters were created moving in real time. [10] This means that the space in which the characters move can now change over time, rendering the same space different when visited at a later time during the game. These changes enabled computer designers to integrate the player more deeply into the gaming world cinematically and to create a sense of visual reality. The immersion experienced when playing a computer game is made a much more total and intense experience when the player becomes a part of the game, that is, physically enters a virtual world. Virtual reality ‘provides the subject with the illusion of being present in a simulated world.’ [11] This virtual world, unlike the purely visual engagement of a computer game, allows for bodily engagement with the synthetic world. Virtual reality also allows the user to change elements of this simulated world: it gives an added feeling of control. Virtual reality allows people to experience elements of life without any physical commitments, possible dangers or general inconveniences of a real experience. Lev Manovich comments that virtual worlds are sometimes put forward as the logical successors of cinema, that they are ‘the key cultural form of the twenty-first century just as cinema was the key cultural form of the twentieth century’. [12] Indeed, Grau and Custance compare virtual reality with film, saying: ‘virtual reality now makes it possible to represent space as dependent on the direction of the observer’s gaze: the viewpoint is no longer static or dynamically linear, as in the film, but theoretically includes an infinite number of possible perspectives.’ [13] Technically, virtual reality ‘utilises the same framing’ as a cinema rectangular frame. This kind of frame only allows a partial view of a wider space. The virtual camera, as with a cinema screen, moves around in relation to the viewer in order to reveal different parts of the shot. [14] This framing device is vital to the virtual reality world in that it gives a small shot of a larger world, thereby providing a wholly subjective and totally personal viewing experience. While Manovich looks to cinema as a basis for virtual technology, Grau and Custance look to art. They argue that the idea of virtual reality ‘rests firmly on historical art traditions, which belong to a discontinuous movement of seeking illusionary image spaces’. [15] Taking into account the lack of technology further back in history, Grau and Custance believe that ‘the idea stretches back at least as far as classical antiquity and is alive again today in the immersive visualization strategies of virtual reality art.’ [16] Indeed, for Grau and Custance, this basic idea of finding these ‘immersive spaces of illusion’ is threaded through the history of art. Grau and Custance also point out the lack of natural involvement with the world through the technological illusion of power and control. They say, ironically that ‘the adherents of virtual reality †¦ have often reiterated their claim that immersion in virtual reality intensifies their relationship with nature’. [17] Indeed, an experience so totally reliant on technology and devoid of anything natural can bring about this feeling of connection to nature due to its resemblance of the real world. Manovich too comments on the illusive quality of any ‘natural’ involvement or control. He says that the user is only altering things that are already inside the computer, the data and memory of the virtual world. [18] The realm of virtual reality is driven by the desire to find a perfect recreation of the real world, a perfect illusion. The ideal interface seems to be one in which the interface or computer itself is entirely invisible, it seeks to block out the very means of creation of the virtual world, making the existence of the user in the virtual world seem totally ‘natural’. [19] The experience means that the user is totally isolated from the actual world whilst at the same time given this feeling of total ‘natural’ immersion in a new world as well as a sense of omnipotence. The user in effect becomes a kind of fictional character that they have themselves created, doing whatever they like, whenever they like, always with a sense of immortality. There are ethical problems relating to the potential decrease in real physical interaction and normal human relationships as people may potentially come to prefer their virtual world to their real life. Indeed, in virtual reality, the physical world no longer exists at all, as all ‘real’ action takes place in virtual space. [20] There is another ethical concern, that of the possibility of children accessing unsuitable experiences in a virtual world, as censorship would be difficult. This is similar to the problem of violence and adult themes in films and on the internet being available to chi ldren today. Virtual reality is an area of even greater concern, however, as children will have the opportunity to take part in the action themselves. Another concern is that criminals could practice their crimes in a virtual world before acting in reality. There are many positive uses for virtual reality today in areas such as: medicine, education, entertainment and psychology. For example, virtual reality can provide flight and driving simulation, operation simulation, it can help with architectural design or treatment of phobias. These things can be practised realistically without the fear of anything going wrong with flying training, driving experience or surgery. Virtual reality can also potentially be used in medicine to evaluate a patient and diagnose problems as well as possibly aid in operations. Disabled people have the opportunity to join in activities not usually available to them. An architect can use the method to plan out a building before starting work constructing it: using virtual reality avoids the need to build several different prototypes. Someone afraid of spiders can meet one in a virtual world under careful programming to reduce sensitivity over a period of time, indeed, any phobia could be treated using this kin d of virtual reality exposure therapy. The field of education is a huge potential area of use for virtual reality; it can even be used to practice sport. There is another important use for virtual reality that is not related to entertainment or education. Telepresence is an ever-increasing part of the digital and virtual world. Telepresence combines three kinds of technology: robotics, telecommunications and virtual reality. With telepresence, ‘the user of a virtual environment, for example, can intervene in the environment via telecommunication and a remote robot and, in the opposite direction, to receive sensory feedback, a sensory experience of a remote event .’ [21] Manovich calls telepresence a ‘much more radical technology than virtual reality, or computer simulations in general’. [22] Indeed, Manovich explains that with virtual reality, the user controls a simulated world, that is, the computer data. In contrast, ‘telepresence allows the subject to control not just the simulation but reality itself’ because it allows the user to ‘manipulate remotely physical reality in real time through its image’, [23] that is, the user’s action affect what happens right then in separate place, useful for tasks such as, Manovich suggests, ‘repairing a space station’; [24] the technique can also be used successfully in battle to direct missiles. [25] So, virtual reality operates on two very opposing grounds. On the one hand it allows great freedom for the user, as he feels he can move anywhere through space with the camera, but at the same time, virtual reality totally confines the body in its simulated world. Manovich recognises that the physical world is subordinated in this way as he says virtual reality renders ‘physical space †¦ totally disregarded’, [26] However, with telepresence, the physical world is very much regarded. Indeed, Mark Hansen thinks Manovich’s comment on the lack of physicality overlooks the experience of space in the potential of virtual reality, even if the body is actually confined. [27] Hansen uses the example of telepresence to explain how simulation and space can coincide to be effective. Indeed, with telepresence, the physical actions, although limited in the space where the user resides, do have an effect at another location. In this way space has been found and used, if not in the same location as the user, their movements have still had a physical effect somewhere else. [28] It seems that virtual reality has many uses in society today, from entertainment to medicine; from psychology to architecture. Telepresence is now a powerful and extremely useful part of the virtual and digital world. With the continuing advancement of technology and the many great uses virtual reality can surely have in society, it is important to bear in mind the negative consequences if virtual reality techniques are not closely monitored, especially as they become more widely available. The ethical implications of a society plugged always into their private, virtual worlds would not be a positive development for human relationships; children also need to be protected from an environment where anything and everything can appear real and personal to the user. However, as long as we are aware of the potential negative implications, the development of advanced virtual reality has great potential benefits for society. Sources Used Burdea, G. C. and Coiffet, P. (2003). Virtual Reality Technology. Chichester: Wiley-IEEE Grau, O. and Custance, G. (2004). Virtual Art: From Illusion to Immersion. Cambridge: MIT Press Hansen, M. B. N. (2004). New Philosophy for New Media: A New Philosophy for a New Media. Cambridge: MIT Press Heim, M. (1994). The Metaphysics of Virtual Reality. Oxford: Oxford University Press Manovich, L. (2002). The Language of New Media. Cambridge: MIT Press Sherman, W. R. and Craig, A. B. (2003). Understanding Virtual Reality: Interface, Application, and Design. San Francisco: Morgan Kaufmann http://library.thinkquest.org/26890/virtualrealityt.htm Footnotes [1] Burdea, G. C. and Coiffet, P. (2003). Virtual Reality Technology. Chichester: Wiley-IEEE, p. 2 [2] ibid. p. 3 [3] ibid. [4] http://library.thinkquest.org/26890/virtualrealityt.htm [5] Burdea and Coiffet, op. cit. p. 8 [6] Grau, O. and Custance, G. (2004). Virtual Art: From Illusion to Immersion. Cambridge: MIT Press, p. 18 [7] ibid. p. 3 [8] Burdea and Coiffet, op. cit. p. 1 [9] Manovich, L. (2002). The Language of New Media. Cambridge: MIT Press, p. 83 [10] ibid. [11] ibid. p. 166 [12] Manovich, op. cit. p. 82 [13] Grau and Custance, op. cit. p. 16 [14] Manovich, op. cit. p. 81 [15] Grau and Custance, op. cit. p. 339 [16] ibid. [17] ibid. p. 201 [18] Manovich op. cit. p. 166 [19] ibid. p. 178 [20] ibid. p. 114 [21] Grau and Custance, op. cit. p. 278-279 [22] Manovich, op. cit. p. 166 [23] ibid. [24] ibid. p. 167 [25] ibid. [26] Manovich, op. cit. p. 114 [27] Hansen, M. B. N. (2004). New Philosophy for New Media: A New Philosophy for a New Media. Cambridge: MIT Press, p. 40 [28] ibid.

frosts early poems :: essays research papers

To refer to a group of Frost's poems as "early" is perhaps problematic: One is tempted to think of the term as relative given that Frost's first book of poetry appeared when he was already 39. Moreover, Frost's pattern of withholding poems from publication for long periods of time makes dating his work difficult. Many of the poems of the first book, A Boy's Will, were, in fact, written long before--a few more than a decade earlier. Likewise, Frost's later books contain poems almost certainly written in the period discussed in this note. The "Early Poems" considered here are a selection of well known verses published in the eleven years (1913-1923) spanned by Frost's first four books: A Boy's Will, North of Boston, Mountain Interval, and New Hampshire. Frost famously likened the composition of free-verse poetry to playing tennis without a net: it might be fun, but it "ain't tennis." You will find only tennis in the poems that follow. And yet, even while Frost worked within form, he also worked the form itself, shaping it by his choice of language and his use of variation. He invented forms, too, when the poem required it. A theme in Frost's work is the need for some, but not total, freedom--for boundaries, too, can be liberating for the poet, and Frost perhaps knew this better than anyone: No American poet has wrought such memorable, personally identifiable, idiosyncratic poetry from such self-imposed, often traditional formulae. In these "early" years, Frost was concerned with perfecting what he termed "the sound of sense." This was "the abstract vitality of our speech...pure sound-- pure form": a rendering, in words, of raw sensory perception. The words, the form of the words, and the sounds they encode are as much the subject of the poem as the subject is. Frost once wrote in a letter that to be a poet, one must "learn to get cadences by skillfully breaking the sounds of sense with all their irregularity of accent across the regular beat of the metre." Thus, we read "Mowing" and simultaneously hear the swishing and whispering of the scythe; upon reading "Stopping by the Woods," one clearly hears the sweep of easy wind and downy flake; to read "Birches" is to vividly sense the breezy stir that cracks and crazes the trees' enamel. Most of the lyrics treated in this note are relatively short, but Frost also pioneered the long dramatic lyric (represented here by "Home Burial").

Human Interaction via the Internet :: Exploratory Essays Research Papers

Human Interaction via the Internet Throughout the course of this class, and more specifically the process of generating an idea for my final project, I found myself drawn time and again to the way people interact with each other electronically namely the internet. Having been involved in computers and nearly everything related for the majority of my life I have experienced a number of different tools and applications from chat rooms to online games to instant messaging that provide a means of interacting with others in a number of different ways. This experience and other concepts and ideas that Ive either read about or envisioned stood as my foundation in deciding on and formulating this project. The many methods of electronic interaction can be overwhelming. With the relatively recent emergence of online gaming we have been exposed to yet another. This form of interaction however is more involved than most. There are monsters and quests to distract you and keep you busy doing other things. This is probably not the ideal environment for the casual chat room user. On the other hand a standard chat room or even slightly more visual instant messaging programs may not hold the interest of the avid gamer. I wanted to do something that would appeal to both sides while at the same time staying true to the social interaction that from which so many of the online games tend to stray. By combining a familiar chatting environment with the visual graphics of a digital environment a hybrid experience a more engrossing experience can be achieved. Your average chat room focuses on text as the main resource for transmitting and gathering information about the many different users. In the world around us a much larger portion of perception is taken from imagery. However, we often use words and images in combination to present information that could not be conveyed by either one alone.* By combining the two, a more complete picture is formed. Likewise, by adding a world environment that each users custom, animated avatar can move around in people can express them selves in a completely new dimension that has never really been explored in a chat environment before. Not only would each user decide on a unique name, they will also be able to decide on the physical appearance of their own character. From gender to hair style and color to clothing everyone will have enough options to be able to choose a unique look all their own.

Langston Hughes’ “Mother To Son” Essay

An Explication of Langston Hughes’ â€Å"Mother to Son† Langston Hughes once stated in his own words that his whole purpose for writing was, â€Å"to explain and illuminate the Negro condition in America.† In the poem â€Å"Mother to Son†, he denotes his belief on racism in America. In â€Å"Mother to Son†, a mother is giving advice to her son about life from her perspective and experiences. She wants her son to keep striving on what he believes and to have a more prosperous life than what she had. Langston Hughes was born in Joplin, Missouri in 1902. He lived with his grandmother for most of her life but often stayed with his mother in Cleveland, Ohio. He grew up in poverty and was exposed to racism in his youth. However, he believed that things would change and his culture must press on. By 1929, he was a well know poet during the Harlem Renaissance, the growth of African-American art and literature in Harlem, New York. He promoted the African-American culture and supported the Civil Rights Movement. Hughes used poetry to express himself and has written over sixty poems. One of them being â€Å"Mother to Son†, which expresses how the blacks must stand tall and believe in a better future. Starting with the title, â€Å"Mother to Son†, allows the reader to trust that the poem is going to be about a mother and a son. Just by reading the title, the reader may wonder what type of poem this is going to be. It shows a sense of leadership because a son sees his mother as an authoritative figure, someone who he can trust, someone who he has a bond with. Mothers are usually a figure who nurtures and molds their children into the right path. This gives the reader a hint that the poem is a poem were, the mother, in some way or another is molding or guiding the son into the right path. In the very first line, â€Å"Well, son, I’ll tell you:† gives the reader a good idea in which direction the poem is taking. At this point, the reader can trust that the mother is going to give some kind of advice as mothers frequently do. As the reader moves on to the second line, â€Å"Life for me ain’t been no crystal stair,† Langston creates imagery for the reader by using a crystal stair as a metaphor to symbolize the mother’s life in contrast to the crystal stair. Crystal has connotations of beauty and visual smoothness.  It is also a valuable piece of stone that only the wealthy could purchase in high volume such as that of a crystal stair. The crystal stair is very important to the body of the poem. Without this metaphor, the poem probably would not have the same effect on how the reader interprets it. Moving on to the third sentence, â€Å"Its had tacks in it, and splinters, and boards torn up, and places with no carpet on the floor-Bare.† The tacks and splinters could represent pain or scars left from the mother’s past. The boards that were torn up could represent imperfection; a struggle or permanent loses and voids in her life. â€Å"No carpet on the floor-Bare† could mean that the mother has nothing left to show for her life. Her life as a youth could have been stripped from her through slavery. So she wants her son to make something of himself despite the criticism and racism he is challenged with. The poem doesn’t state specifically to the reader where the setting takes place but there are two hints Hughes gives that leads the reader into the assumption that the South is a primary focus. First, the poem was written in 1922, which was a time of the Harlem Renaissance. Second, the mother is speaking the words of the poem in a Negro dialect, which forces the reader to assume she’s black. With these two facts, the reader can reasonably come to the conclusion that the mother has probably dealt with the racism and prejudges from the white culture. The 1920’s were a time of struggle for many blacks and Negro rights since slavery was abolished in 1865 by the 13th Amendment. By reading the history of the poet, Langston Hughes, the reader has a general idea that his own mother could have been a slave or had grown up during the time that slavery was being abolished and the 13th, 14th, and 15th Amendments came into effect. This was also during a time when Congress had passed several laws to protect Negroes’ civil rights. In contrast, many whites disregarded the newly won rights of Negroes. (World Book Encyclopedia. Civil Rights. Field Enterprises Educational Corporation. Chicago. 1977. P.468) Like many other Lyrics, â€Å"Mother to Son†, is expressing the thoughts and feelings of a single speaker and is written in first person point of view. In the very first line, â€Å"Well, son, I’ll tell you†, Hughes demonstrates to the reader that this is going to be a first person point of view. Readers can see that the  mother is the central character in this poem because the reader is focused on her next word as she describes her view of life. The mother speaks her thoughts and feelings for the entirety of the poem but the boy doesn’t speak at all. This is called a dramatic monologue. Langston’s attitude toward life in â€Å"Mother to Son† is slightly unpleasant but solemn and trustworthy. The reader gains a sense of sympathy for the mother as she tells her son about her misfortunes from the past. In â€Å"Mother to Son†, a mother is urging her son to keep striving with assurance to have a more prosperous life than she had. Langston Hughes was born in Joplin, Missouri in 1902. He was a well-known poet during the Harlem Renaissance. He believed strongly in his culture and he had faith that things would change for the better. The title itself gives the reader a sense of insight on what the poem is going to be about as it clearly uses â€Å"Mother†, an authoritative figure in which a son would trust and look up to for guidance. On the other hand, a mother’s own instinct is to her child into the right path. Langston clearly demonstrates this in this piece of poetry. Langston also uses imagery for the reader by using the crystal stair as a metaphor. The setting is not specifically stated but Langston has granted a couple of clues for which the reader can rely. The date the poem was written and the word choices he uses lets the reader know that the setting is probably in the South. Langston’s background gives the reader the idea that he may have reflected on his mother’s past and the events that follows slavery abolishment in 1865 when he began writing, â€Å"Mother to Son.† This poem was written as a Lyric. Like many other lyrics, it was written in first person point of view and the poet used a dramatic monologue when the mother speaks of her thoughts and feelings, whereas, the boy doesn’t speak at all. Although, Langston shows a slightly unpleasant attitude in his tone, he is solemn and trustworthy. The reader gains a sense of sympathy for the character of the mother

UOB Bank Advertisement

UOB Lady’s Card -â€Å"The men don’t get it† 1. 0 Introduction of the Company United Overseas Bank Limited (UOB) is a leading bank in Asia. It provides a wide range of financial services through its global network of over 500 offices in 19 countries and territories in Asia Pacific, Western Europe and North America, including banking subsidiaries in Singapore, Malaysia, Indonesia, Thailand and mainland China.UOB (Malaysia) offers an extensive range of commercial and personal financial services through its branches, subsidiaries and associate companies: commercial lending, investment banking, treasury services, trade services, cash management, home loans, credit cards, wealth management, general insurance and life assurance. UOB also plays an active role in the community, focusing on children, education and the arts. UOB has been established the annual UOB Heartbeat Run to raise funds for charity.Today, UOB is rated among the world’s top banks by Moodyâ€⠄¢s Investors Service, receiving B for financial strength, and AA1 and Prime-1 for long-term and short-term bank deposits respectively. UOB is proud to be the first to unveil the revamped UOB Lady’s Card in Malaysia. Besides sporting a new card face, the purpose of the advertisement shows that UOB Lady’s Card is staying relevant to the needs of modern women with new features.It is the first in the market to develop a mobile phone application, â€Å"Lady’s Soulmate† dedicated to ladies, which helps card members access privileges through Google maps and a directional guide based on AR technology. Consumers can download the Lady's Soulmate application from the Android Marketplace to compatible mobile phones. It will also be progressively made available on Apple App Store, Ovi Store by Nokia and Blackberry App World. The ad clearly show that the UOB Lady's Soulmate application marks a new era for the UOB Lady's Card, as it remains in touch with the progress o f women nd technology. The advertisement does show its effectiveness as the card was already available in Singapore, Malaysia and Thailand, has a current membership of over 500,000. The advertisement expected to attract more than 500,000 new lady users. The company claims that the UOB Lady’s Card is targeted to more than double by 2014, driving the continued growth of the bank’s card business in the region. 2. 0 Discussion of the Advertisement 2. 1 Target Market The revamped UOB Lady’s Card placed a strong emphasis on health, beauty, fashion, connectivity and discovery.This make over of the UOB Lady’s Card is timely as a group same gender consumers seek to strengthen the brand promised to valued card members. The ad targets young adult women, and they will buy products not only for them but to show their financial health in their lives. We acknowledge that today’s women are more independent financially, assertive in their choices, mobile and techno logy savvy to stay â€Å"connected†. The reason for the advertiser to choose this market segment is because female young adults may look for the requirement as stated before. 3. 0 Advertisement SourceThe ad focuses on two trendy lady’s high profile, smiling with full of satisfaction, public may easily attract by them who emotionally aroused. The two ladies show in an appropriate way to market the company’s credit card as they are looking relax and rejoice, their face expression and body language prompt the desire of women to obtain the credit card. It also shows that they are able to keep constant contact with privileges and deals via smartphone, the women looked grateful to get the information from their mobiles. Technology on tap is but one of the many benefits available to Lady’s Card members.The new UOB Lady’s Card proposition centres around providing a total financial and lifestyle solution which complements the modern woman who is constantly on the move from connectivity, discovery, fashion and money matters. 3. 1 Visual and Verbal Content Basically the kind of visual image used in ad is photographs. There is a few images show in different ways. The rectangular picture with blank background is composite â€Å"paste-up† of several images from various sources used, whereas the whole image of two ladies adopts â€Å"superimposed† over each other. The others small images place near to the related information.The roses for both types of credit cards seem to stand for women product. The corporate logos included in the design of credit card, the consumer already familiar with the logo. The car and branded stuffs symbolize exclusivity or luxury, visually depicted the financial strength for the group of target market they can have. From the ad, we can see that two young women wearing high heels with an eye catching smile. The clothes and adornments they are wearing look striking as they walk in confidence, simply r elated to self egoism. It seems like two best friends sharing the same privileges and deals from the credit card.The image shows their legs walk together depicted they shopping together, which also shows young women concern about social need. Many women become more financially independent and career orientated. The body language of the models in the ad seem like they don’t have financial worry. Although there are often claims of gender bias and the results have showed that women in general will have a much more impulsive buying behavior than that of their male counterpart. Through this natural disposition it will often hinder them from being able to ever becoming an efficient money saver.Thus, those offer deals in the ad may attract their attention. 3. 2 Semiotic Analysis It has bold print stating â€Å"If we had our way, it would be Wednesday everyday† and smaller print that promotes the offers of the credit card and targets women to purchase the related product and s ervice especially on Wednesday. The ad is implying that women in society now can take care of their financial, yet still targets them to purchase more by using the credit card. At the core of the UOB Lady’s Card popularity is the endearing philosophy of this female-only product, â€Å"The Men Don’t Get It. More than just a signature tagline, it is an acknowledgement of the financial strength and independence of women, and the freedom of choice that is available to them. Now, underpinned by technology and refreshed with a host of new privileges, the company seemed like confident that the Lady’s Card will continue to be preferred, extending their leadership in the female space, I would find this advertisement particularly interesting because it is promoting friendship, financial solidity, health and beauty standards in our society, women's roles as consumers which afford to pay and the graphics of the ad focuses on.It is promoting credit card that only for female , which have previously been viewed as women's products and it will also influences women to buy these products on men's behalf. The two models are wearing striking outfits and expensive adornments. This influence perpetuates the sociological role of women in society as financial takers, as well as encouraging them being active in caring about their appearance and their need to use health and beauty products. This ad clearly promotes the credit card which special designed only for female, that’s why the word stated there the men don’t get it†.The roses symbolized that the only attention of the company focus on the specific needs of women. They have taken a 360-degree approach in the Lady's Card makeover, leveraging our insights into women over the years and research around the region. 3. 3 Layout and Design The headline shows in an appropriate way to has three-quarters up the page or advertisement space. The advertiser position headline statement where it can be seen quickest, this can make sure the reader generally know what is all about.They avoid putting headlines at the very top of the space because the reader’s eye is naturally drawn to between two-thirds and three-quarters up the page or space, which is where the main benefit statement needs to be. The advertisement involves the reader in writing style of using the second and third person-‘you’ and ‘she’. Refer to the reader as ‘you' and ‘she’ in the description of the ad does for the customer to get them visualizing their own personal involvement. The advertiser describes the service as it affects them in a way that they will easily relate to it.This advertising can be defined as using â€Å"cool† tones. It is often referred to as a ‘Black Art', because it is mysterious but cheerful. 4. 0 Publication The advertiser has chosen the two most common print media are newspapers and magazines. Print media is important because it can reach such a large audience, and the great number of specialized publications enables businesses to focus in on a target audience with a specific set of characteristics. The advertiser picks the right time as the Malaysia Mega Sales start from July until September 2010. The consumers can use their Lady’s Card for exclusive privileges.NEWSPAPERS When deciding upon a newspaper in which to advertise, there are three physical criteria to consider: distribution, size, and audience. Newspapers are either daily or weekly, come in a standard or tabloid size, and reach nearly all of the reading public, which is estimated to be around 85-90 percent of the population. Because of the broad demographic reach of most newspapers it is difficult to target a specific audience; however, newspapers are effective in increasing awareness of a business' products and services in a specific geographical area.Types of ads placed in newspapers include: display ads, classified ads, public notes, and preprinted inserts. Newspaper ads have some flexibility in their size. For instance, the UOB ad only takes up half portion of a page, while others might span one or two full pages. Regardless of this flexibility, newspaper ads can only use limited special effects, such as font size and color. These limitations lead to advertising â€Å"clutter† in newspapers because all the ads look very similar. Therefore, advertisers must use original copy and headings to differentiate their ads from their competitors.This is why the advertiser show theirl exclusive shopping, dining and beauty privileges, and the latest technology, a mobile phone application called â€Å"Lady's Soulmate†. MAGAZINES With magazines an advertiser can focus in on a specific target audience. Audiences can be reached by placing ads in magazines which have well-defined geographic, demographic, or lifestyle focus. The advertiser has placing the ad in the localized edition of a national magazine. In addi tion to the above factors, it is also important to consider the nature of the magazine ad copy.Magazines allow elaborate graphics and colors, which give advertisers more creative options than do newspapers. Also, recent surveys have indicated that informative ads are the most persuasive. Therefore, it is important to include copy and art work that is direct and presents important product information to the consumer, such as how the product works, how it benefits the consumer, and where it can be purchased. Besides The Star, it also can be found in female magazine such as New Tide, July 2010.Those magazines are targeted towards young adult women interested in beauty, fashion and relationships. This advertisement is promoting both UOB Lady’s Classic and UOB Lady’s Platinum cards for women. 5. 0 Hierarchy Model Response The AIDA Model Attention The feature followed by ad agencies is AIDA, which acronym stands for Attention, Interest, Desire and Action. The first A equals getting the attention of the readers. The ad in the form of a headline-â€Å"Wednesday every day’’ has grab the attention as it perks the curiosity of readers.The images of the credit cards with the symbol pertain to the company introductory paragraph. The advertiser gets the attention of consumer immediately by using the Wednesday special offer deals; therefore readers will read the rest of the articles. The advertiser is generating an emotion, women walking in confidence with big smile and setting up a situation. UOB (Malaysia) became the first foreign bank to recognize the affluent female segment in Malaysia when it launched the UOB Lady's Card. The ad plays with fear and greed for a moment.These two emotions combined as a key because almost every women would be Interested and has a certain amount of greed (possess everything that they want) and also has fear (questioning what if they missed the chance to get all the great offer deals). The advertiser didn’t use the headline to play the biggest benefit. They choose to appear that not only true but also in an exclusive way. The ad plays on emotions in their headline; the two models address happiness and satisfaction, pump up their egos or show the luxury and branded items. The advertiser chooses the middle part to present the benefits in aspect of the credit card service.The readers may pay more attention on the â€Å"FREE† word which showed in the subhead lines. Interest After the advertiser got the consumer’s attention, they focus on building their interest and supporting what the ad told them thus far. The advertiser makes the reader really want the card but have to start a twinge of reality. Consumers may compare the benefits they offered with the competitors. The newly developed mobile application-â€Å"UOB Lady’s Soulmate App† based on AR technology, female young adults which consider as tech-savvy group may show their interest in the ads.Another way is that the advertiser building interest to include sub headlines throughout the copy. The readers will be more interest when there are a lot of offers with the â€Å"Cash Back† or ‘FREE† words on the sub headlines. Next, the reader embarks on the ever-challenging task of justifying her purchase; especially she wants to do a large purchase. In consumer’s interest section, the ad uses emotion to address the fact that this purchase is a good bargain, the right step, a sound decision, etc. In addition to that, the advertiser let the customer know what will happen if consumer purchase their service.This can be found in â€Å"With it in the bag, every lady gets what she wants, when she wants it†. Depending on this ad, the negative result might be the fact that she misses all those grand offers from the product service. She will have to struggle to get all the same stuffs but in more expensive price or other consequences without the credit card. â€Å"If we had our way, it would be Wednesday every day’’, implies that the consumers can enjoy spending every Wednesday. The goal here is to create a few statements that will cause the customer to say, Oh! I didn’t think of that.Desire The third step in AIDA indicates the desire to buy. This section is really turns on the charm. The ad is written to tug on the heartstrings in order to create that final desire to buy. Perhaps the biggest benefit of the ad is they can get â€Å"FREE Coach Bags & Accessories Every Day†. By using the â€Å"UOB Lady’s Soulmate App†, the interactive application is able to display the latest deals and offers within a 2km range of the card member's location and also contains a personal assistant feature to help connect members with people who are important to them.Customers will have all the information they need right at their fingertips. The advertisement turns deep down inside their consumer to have two desires. The first is the desire to use the convenience of connection that not just technology. The second is the desire to obtain more things and the most common reason is to get a free branded items. The 2010 Malaysia Mega Sale Carnival sweeps the nation up in a frenzied shopping fervor! This is the best time to pump them up and get them excited about the credit card service. They have not yet come to the justification stage where price might play a factor.While always, from the aspect of desire, the ad portrays the best and biggest benefits their customers will receive. It speaks to the joys of being able to relax and run an errand in the whole range of bargains of, the sub headlines of the article indicates that the customer can experience from restaurants, spas, facial service while doing their shopping of the day. Action The final A in AIDA stands for action. During the action phase of convincing, the ad gives them enough motivational cause to take action and buy. At the moment get to this poin t, the customers should have all the information they need.The company as the seller will have walked them through each step of the buying process and emotional journey to the point of purchase. A few ways to create action with the copy are: â€Å"Apply now and get 20 entries for your first minimum RM50 swipe within 30 days from your new card approval†, â€Å"the more you swipe, the better your chances! † The advertisement motivate the readers look forward to get better deals on that special day, which can be found in â€Å"Wednesday are simply wonderful when you have the new UOB Lady’s Card. † The point of the action phase is to get the readers moving. The advertisement ade them drool with the exclusive deals, answered all their questions via Dedicated Customer Service Line, filled them with benefit and the company don’t want to lose them at the end. 6. 0 Overall Opinion In personal view, the main message of this advertisement is prominent. The bi ggest part of the advert is the main benefit statement. This is the part that entices the reader to read on. The ad offers a single impressive benefit, quickly and simply. Research proves that where responses are required, the best adverts are those which offer an impressive, relevant benefit to the reader.This point cannot be stressed enough; the advertiser keep it quick, simple and to the point. More information has stated bottom of the ad, reader who wants to know more detail can read through there. Younger generations are extremely visually literate. The advertiser had thought about the vocabulary and language to use and clearly know their target audience. The ad has avoided any words or grammar that would not be found in the newspaper that the target group would read. Therefore message can be read in quick and easy to absorb. The ad has use a clear layout, clear fonts and clear language.They don’t distract the reader from the text by overlaying images or using fancy font s. They use simple language, avoid complicated words, and keep enough space around the text to attract attention to it. The advertiser also avoids cluttering the advert with fancy images, colours and backgrounds, which make it easy to read. The advertisement has incorporated something new. The Consumers can download the Lady's Soulmate application to compatible mobile phones. The ad clearly show that the UOB Lady's Soulmate application marks a new era for the UOB Lady's Card, as it remains in touch with the progress of women and technology.Consumers respond better and are more easily attracted initially to a concept that is new or original. If they've heard or seen it all before it will be no surprise that they take no notice at all. The advertisement induces reader to believe there's something in it for them right from the start. The advertiser has developed a proposition that is special or unique and emphasizes this. The revamped UOB Lady's Card also comes with a new card face for both UOB Lady's Classic and UOB Lady's Platinum cards. UOB Malaysia is the first foreign bank to recognize the affluent female segment in Malaysia when it launched the new UOB Lady's Card.The ad also states that they provide Wallet Guard coverage and Purchase Protection Plan for the purchases which make their service special. The Advertising Standards Authority or equivalent would prevent the advertiser from making overly extravagant claims anyway, but they still attempt to make their offer seem perfectly credible. 7. 0 Recommendations From the advertisement, the readers might feel the card only available in exclusive world as the car stands for luxury. Not all but some of the readers might feel that the exclusivity rewards, and special treatment reserved for a special few, not for them.The website or service line should explain further to those customers that misleading by the pictures. They can emphasize on the protection plan to place themselves a credible image. The words-† The men don’t get it† didn’t stated clearly that whether the male readers can apply this credit card for the lady. For male readers, they may think they can use this card without the offers which women interested at. The conditions should write clear, not that small which stated in the advertisement. I am not sure that buying branded items necessarily causes happiness to a woman.But many of them tend to believe the advertising; they may feel a let-down when their existing card does not bring the desired partner or other increase in status. When they have such expectation, buying a branded item would be necessarily, make them feel happy. More insidious is the indirect effect, namely that they have to work hard and go into debt to buy all this stuff. That, in my opinion, the debt hidden behind is what makes people unhappy. The company should come out a proper financial plan and clarify to the consumer before the consumer purchase their services.